Málick Manso

01 — Over mij

Who I am

Locatie & beschikbaarheid

België · Onmiddellijk beschikbaar · Open voor Brussel, Mechelen & Antwerpen

Talen

PortugueseMoedertaal

EnglishVloeiend · professioneel

FrenchBasisniveau

DutchBeginner · actief aan het leren

Doelsectoren

Technologie · Financiële dienstverlening · MedTech · Consulting · Agencies

Ik ben een projectmanager met vijftien jaar internationale ervaring in het leveren van complexe, multi-stakeholder initiatieven in technologie, financiële dienstverlening en gereguleerde sectoren. Ik heb een geregistreerd adviesbureau — Crossmedia — opgericht en negen jaar lang geleid, actief in zeven landen tegelijkertijd.

Het werk was bijzonder gevarieerd: het coördineren van een 360° digitale strategie in vier Afrikaanse landen voor Vodafone; het ontwerpen van een kredietverzekeringsproduct en een filiaalanalyseprogramma voor een Mozambikaanse bank; het beheren van een high-stakes multi-channel campagne met 22M+ uniek bereik; het opbouwen van twee technologieplatformen naar marktleiderschap voor Naspers.

Ik bezit zeventien professionele certificeringen, waaronder Google Project Management, ISO 13485, EU MDR 2017/745, IBM Generative AI for Project Managers en Agile met Atlassian Jira. Portugees als moedertaal — een echte troef op de Belgische markt voor rollen met Lusofone verbindingen.

Bekijk het werk →

02 — Geselecteerd Werk

Casestudies

OLX / Naspers Technology & Market Growth

Product managementMarket growthP&L ownership2012–2014

OLX Angola & Mozambique — Taking Two Markets to Category Leadership

Naspers had acquired OLX and was expanding into emerging markets. Angola and Mozambique were early-stage with no traction. I was brought in to own both simultaneously — and took them to category leadership.

What I did

Before any operational expansion, I developed a market entry study for both countries — audience opportunity, traffic projections, competitive landscape, investment case — presented to Naspers and instrumental in securing formal investment approval.

Annual paid media budget of €350K+ across Google AdWords and Facebook. Full buy management, IT/Marketing/CX coordination across both markets, and the data analysis driving a strategic channel shift that doubled reach at the same spend. Combined digital investment exceeded €2M+ over two years.

Financial product designCustomer analyticsRegulated environment2015–2016

Moza Banco — Product Design & Customer Intelligence in Banking

Full-time Marketing Officer at one of Mozambique's established commercial banks. Three parallel mandates across product, analytics, and agency oversight — all inside a regulated financial environment.

What I did

Insurance product design: Built a complete credit card insurance product for 1,763 accounts across three tiers — coverage specs, pricing model, competitive benchmarking against two providers. Ready for regulatory review.

Branch analytics: Designed and administered a national customer onboarding survey across 30+ branches. Operational intelligence feeding management reporting directly.

Agency audit: Independent review of the bank's external digital agency — spend efficiency, campaign performance, ROI. Findings presented to leadership.

Digital strategyMarket researchMulti-countryAfrica · 2017

Vodafone Uganda / Afrimax — 360° Strategy Across Four Markets

Afrimax Group needed a comprehensive digital strategy for its NGSME product line across Uganda, Ghana, Zambia, and Cameroon simultaneously. One coherent framework, localised per market.

What I did

Started with a Google Analytics audit of the existing digital presence — 618,440 sessions across 10 markets, identifying traffic patterns, conversion gaps, and behaviour. This evidence base drove all strategic recommendations.

Full competitive landscape mapped per market. Delivered: audience segmentation, channel prioritisation, content framework, influencer recommendations, and a KPI framework mapped to business objectives.

Campaign deliveryPaid mediaMulti-channelItaly · 2018

Dieci Volte Meglio — Italian National Election Campaign, 2018

Contracted 25 days before Italy's national legislative elections to own the digital campaign end-to-end for a political movement with 11 candidates across multiple regions. No runway. Every day mattered.

What I did

Two-phase paid media structure agreed with 202 Strategies (Washington DC). I owned the Facebook Ads account entirely: campaign architecture, audience segmentation across 11 candidates and regional constituencies, creative testing, and the digital media tracker coordinating the full team across London, Rome, and Washington DC.

Content coordination across 6 platforms, managing assets and regional candidate teams. Daily tracking reports throughout. Flew to Rome for two weeks to work in-person.

Business foundingPortfolio overview7 countries · 9 years

Crossmedia — Nine Years Running a Multi-Country Consultancy

In August 2014 I registered a consultancy in Mozambique and ran it for nine years across seven countries — up to six concurrent projects at peak. Clients ranged from Walmart Group subsidiaries to Washington DC political firms to London restaurant chains.

Selected engagements

Byron Hamburgers (UK, 2018): Digital strategy supporting rebrand across 60+ UK locations. £28,986 spent, 61,614 engagements at 2.43% average engagement rate.

Builders Warehouse / Walmart Group (Mozambique, 2017–2019): Full multi-channel store opening campaign. R100,000 ZAR annual budget. JCDecaux outdoor installation, print across two cities, Walmart TPI compliance registration.

Pelcor (Portugal/UK, 2018–ongoing): Seven-year continuous client relationship across Shopify, Amazon UK, and New York Times campaign coordination.

03 — Ervaring

Carrière tijdlijn

Jun 2024
Present
Warehouse Operations Employee
Toyota Europe · Belgium
Deliberate stabilisation role during career transition to Belgium. Operational exposure to Toyota's world-class Lean/TPS environment. Completed internal training: TPS Tools, Toyota Business Practices, PDCA/A3, JKK Methodology, quality management. Investing this period in 17+ certifications and targeted applications to senior PM and consulting roles.
Nov 2021
Apr 2023
Team Leader — Meta AR/VR Operations
Teleperformance · Lisbon, Portugal
Led a team of 15–20 agents providing hardware support for Meta Quest products in a SLA-controlled, compliance-driven environment. Full accountability for KPI performance, quality governance, structured coaching, and corrective action. Promoted from specialist to team leader within the engagement.
Aug 2014
Dec 2023
Founder & Managing Consultant
Crossmedia · Europe & Africa (7 countries)
Founded and operated a registered PM and strategy consultancy for nine years across seven countries. Clients included Vodafone, Pernod Ricard, Massmart/Walmart Group, Byron Hamburgers, and a Washington DC political strategy firm. Up to six concurrent mandates at peak.
Oct 2015
Aug 2016
Marketing Officer
Moza Banco · Maputo, Mozambique
Full-time role at Mozambique's Moza Banco, reporting directly to administration. Insurance product design for 1,763 card accounts across three tiers. National customer satisfaction survey across 30+ branches. Independent digital agency performance review.
May 2012
Jul 2014
Product Manager — Angola & Mozambique
OLX / Fixeads (Naspers Group) · Lisbon, Portugal
Product Manager for OLX across two emerging markets. Developed the market entry study that secured Naspers investment approval. Progressed both markets to category leadership. P&L ownership. €350K+ annual paid media. €2M+ total investment coordinated.
Jun 2007
Jul 2010
Team Leader — Direct Marketing
Yourvoice Contact Solutions · Lisbon, Portugal
Direct marketing team leadership. CRM strategy and database management (Siebel CRM). Team coaching and backoffice coordination across multiple client accounts.

Who I am

Casestudies

OLX Angola & Mozambique — Taking Two Markets to Category Leadership

Moza Banco — Product Design & Customer Intelligence in Banking

Vodafone Uganda / Afrimax — 360° Strategy Across Four Markets

Dieci Volte Meglio — Italian National Election Campaign, 2018

Crossmedia — Nine Years Running a Multi-Country Consultancy

Carrière tijdlijn

Opleiding & kwalificaties

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