Málick Manso — Chef de Projet

01 — À propos

Qui je suis

Localisation & disponibilité

Belgique · Disponible immédiatement · Ouvert à Bruxelles, Malines & Anvers

Langues

PortugueseLangue maternelle

EnglishCourant · professionnel

FrenchNiveau de base

DutchDébutant · apprentissage actif

Secteurs ciblés

Technologie · Services financiers · MedTech · Conseil · Agences

Je suis chef de projet avec quinze ans d'expérience internationale dans la livraison d'initiatives complexes multi-parties prenantes en technologie, services financiers et secteurs réglementés. J'ai fondé et dirigé un cabinet de conseil enregistré — Crossmedia — pendant neuf ans, opérant dans sept pays simultanément.

Les missions ont été véritablement variées : coordination d'une stratégie digitale 360° dans quatre pays africains pour Vodafone ; conception d'un produit d'assurance-crédit et d'un programme d'analyse d'agences pour une banque mozambicaine ; gestion d'une campagne multi-canal à enjeux élevés avec plus de 22M de personnes touchées ; développement de deux plateformes technologiques de marchés émergents vers le leadership de marché pour Naspers.

Je détiens dix-sept certifications professionnelles dont Google Project Management, ISO 13485, EU MDR 2017/745, IBM Generative AI for Project Managers et Agile avec Atlassian Jira. Portugais langue maternelle — un véritable différenciateur sur le marché belge pour les rôles avec des connexions lusophones.

Voir les travaux →

02 — Travaux sélectionnés

Études de cas

OLX / Naspers Technologie & Croissance

Gestion de produitCroissance de marchéResponsabilité P&L2012–2014

OLX Angola & Mozambique — Taking Two Markets to Category Leadership

Naspers had acquired OLX and was expanding into emerging markets. Angola and Mozambique were early-stage with no traction. I was brought in to own both simultaneously — and took them to category leadership.

Ce que j'ai fait

Before any operational expansion, I developed a market entry study for both countries — audience opportunity, traffic projections, competitive landscape, investment case — presented to Naspers and instrumental in securing formal investment approval.

Annual paid media budget of €350K+ across Google AdWords and Facebook. Full buy management, IT/Marketing/CX coordination across both markets, and the data analysis driving a strategic channel shift that doubled reach at the same spend. Combined digital investment exceeded €2M+ over two years.

La stratégie d'entrée sur le marché a été couverte par la presse portugaise — Visão / Lusa (août 2013).

Résultats

×2

Marchés menés au leadership de catégorie

30M+

Pages vues par an

€2M+

Investissement digital coordonné

€350K+

Médias payants annuels gérés

Compétences démontrées

Business case pour approbation institutionnelle
Responsabilité P&L & imputabilité financière
Coordination d'équipes transversales
Stratégie de croissance orientée données

Conception de produit financierAnalyse clientEnvironnement réglementé2015–2016

Moza Banco — Product Design & Customer Intelligence in Banking

Full-time Marketing Officer at one of Mozambique's established commercial banks, reporting directly to the administration. Three parallel mandates across product, analytics, and agency oversight — all inside a regulated financial environment.

Ce que j'ai fait

Insurance product design: Built a complete credit card insurance product for 1,763 accounts across three tiers — coverage specs, pricing model, competitive benchmarking against two providers. Ready for regulatory review.

Branch analytics: Designed and administered a national customer onboarding survey across 30+ branches covering activation rates, cross-sell, credit awareness, and salary domiciliation. Segmented by region and customer tier. Operational intelligence feeding management reporting directly.

Agency audit: Independent review of the bank's external digital agency — spend efficiency, campaign performance, ROI. Findings presented to leadership.

Résultats

1,763

Comptes — produit d'assurance conçu

Segments clients, modèle de tarification complet

30+

Agences enquêtées nationalement

Compétences démontrées

Conception de produit financier sous contrainte réglementaire
Intelligence de performance au niveau des agences
Capacité d'audit indépendant d'agences
Gestion des parties prenantes institutionnelles

Stratégie digitaleÉtude de marchéMulti-paysAfrica · 2017

Vodafone Uganda / Afrimax — 360° Strategy Across Four Markets

Afrimax Group needed a comprehensive digital strategy for its NGSME product line across Uganda, Ghana, Zambia, and Cameroon simultaneously — different digital maturity, different competitive dynamics. One coherent framework, localised per market.

Ce que j'ai fait

Started with a Google Analytics audit of the existing digital presence — 618,440 sessions across 10 markets, identifying traffic patterns, conversion gaps, and behaviour. This evidence base drove all strategic recommendations.

Full competitive landscape mapped per market. Delivered: audience segmentation and personas, channel prioritisation with rationale, content framework, influencer recommendations, and a KPI framework mapped to business objectives. Coordinated across four country teams via project boards.

Résultats

Pays, stratégie complète livrée

618K

Sessions auditées dans 10 marchés

360°

Stratégie de canal complète par marché

Compétences démontrées

Réflexion stratégique à l'échelle régionale
Recommandations basées sur les données analytiques
Coordination de projets multi-pays
Expertise du marché digital africain

Gestion de campagneMédias payantsMulti-channelItaly · 2018

Dieci Volte Meglio — Italian National Election Campaign, 2018

Contracted 25 days before Italy's national legislative elections to own the digital campaign end-to-end for a political movement with 11 candidates across multiple regions. No runway. Every day mattered.

Ce que j'ai fait

Two-phase paid media structure agreed with 202 Strategies (Washington DC). Phase 1 concentrated spend behind primary digital assets. Phase 2 shifted to direct voter mobilisation in the final week.

I owned the Facebook Ads account entirely: campaign architecture, audience segmentation across 11 candidates and regional constituencies, creative testing, and the digital media tracker coordinating the full team across London, Rome, and Washington DC. Content coordination across 6 platforms, managing assets and regional candidate teams. Daily tracking reports throughout. Flew to Rome for two weeks to work in-person.

Résultats

$89K+

Médias payants Facebook gérés

22M+

Comptes uniques touchés

5.8M+

Vues vidéo

Jours du briefing à l'élection

Compétences démontrées

Gestion des délais sous pression
Coordination multi-pays des parties prenantes
Pilotage de campagnes à grand budget
Déploiement rapide dans des projets complexes

Création d'entrepriseVue d'ensemble du portfolio7 pays · 9 ans

Crossmedia — Nine Years Running a Multi-Country Consultancy

In August 2014 I registered a consultancy in Mozambique and ran it for nine years across seven countries — up to six concurrent projects at peak. Clients ranged from Walmart Group subsidiaries to Washington DC political firms to London restaurant chains.

Missions sélectionnées

Byron Hamburgers (UK, 2018): Digital strategy supporting rebrand across 60+ UK locations. Competitive benchmarking vs Five Guys, Honest Burgers, Nando's, GBK. Per-location audience architecture for the full UK estate. £28,986 spent, 61,614 engagements at 2.43% average engagement rate.

Builders Warehouse / Walmart Group (Mozambique, 2017–2019): Full multi-channel store opening campaign. R100,000 ZAR annual budget. JCDecaux outdoor installation, print across two cities, Walmart TPI compliance registration.

Pelcor (Portugal/UK, 2018–ongoing): Seven-year continuous client relationship across Shopify, Amazon UK, and New York Times campaign coordination.

Les chiffres

Ans d'exploitation continue

Pays, travail client actif

60+

Emplacements — un seul rebranding (Byron)

7yr

Relation client la plus longue

Compétences démontrées

Gestion d'entreprise enregistrée
Gestion de portfolio & programme
Gestion financière multi-devises
C'est la carrière

03 — Expérience

Parcours professionnel

Jun 2024
Present
Employé logistique
Toyota Europe · Belgium
Deliberate stabilisation role during career transition to Belgium. Operational exposure to Toyota's world-class Lean/TPS environment. Completed internal training: TPS Tools, Toyota Business Practices, PDCA/A3, JKK Methodology, quality management. Investing this period in 17+ certifications and targeted applications to senior PM and consulting roles.
Nov 2021
Apr 2023
Chef d'équipe — Opérations Meta AR/VR
Teleperformance · Lisbon, Portugal
Led a team of 15–20 agents providing hardware support for Meta Quest products in a SLA-controlled, compliance-driven environment. Full accountability for KPI performance, quality governance, structured coaching, and corrective action. Promoted from specialist to team leader within the engagement.
Aug 2014
Dec 2023
Fondateur & Consultant Gérant
Crossmedia · Europe & Africa (7 countries)
Founded and operated a registered PM and strategy consultancy for nine years across seven countries. Clients included Vodafone, Pernod Ricard, Massmart/Walmart Group, Byron Hamburgers, and a Washington DC political strategy firm. Up to six concurrent mandates at peak.
Oct 2015
Aug 2016
Marketing Officer
Moza Banco · Maputo, Mozambique
Full-time role at Mozambique's Moza Banco, reporting directly to administration. Insurance product design for 1,763 card accounts across three tiers. National customer satisfaction survey across 30+ branches. Independent digital agency performance review.
May 2012
Jul 2014
Product Manager — Angola & Mozambique
OLX / Fixeads (Naspers Group) · Lisbon, Portugal
Product Manager for OLX across two emerging markets. Developed the market entry study that secured Naspers investment approval. Progressed both markets to category leadership. P&L ownership. €350K+ annual paid media. €2M+ total investment coordinated.
Jun 2007
Jul 2010
Chef d'équipe — Marketing direct
Yourvoice Contact Solutions · Lisbon, Portugal
Direct marketing team leadership. CRM strategy and database management (Siebel CRM). Team coaching and backoffice coordination across multiple client accounts.

Málick
Manso

Qui je suis

Études de cas

OLX Angola & Mozambique — Taking Two Markets to Category Leadership

Moza Banco — Product Design & Customer Intelligence in Banking

Vodafone Uganda / Afrimax — 360° Strategy Across Four Markets

Dieci Volte Meglio — Italian National Election Campaign, 2018

Crossmedia — Nine Years Running a Multi-Country Consultancy

Parcours professionnel

Formation & certifications

Me contacter